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Social Media Series: Lesson 23 – Top Tips for Going Mobile

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InSights Group

Lesson 23: Top Tips for Going Mobile

Intro:

Mobile users make up a huge percentage of website traffic. Is your website smartphone ready?Let’s talk about what to do to position your brand and site for the mobile web.

Lesson:

5 Tips to designing a site your visitors can use via mobile technology

#1 It’s about them, not you
A great mobile site gives your visitors what they want, when they want it. It’s about their goals, frame all discussions about your site development around how your users will want to use the site. A few common user goals include:

  • Finding your location or address
  • Finding a phone number or contact information
  • Looking for deals and information on what’s available at your location
  • Finding out more about your products

When you frame your design and development around these key points, your audience will find your site useful.

#2 Bigger is not better on the mobile web
Mobile websites need to be smaller than traditional websites. A smartphone simply cannot display and handle the information load that is contained in most traditional web based sites. Make sure that you take the mobile browser, the network, and the mobile device into consideration. Your goal is information quickly not lengthy entertainment or graphic heavy pages. Most of your site content should center around the items listed in #1, remembering to keep it simple, including:

  • A way to locate your business in person
  • Contact information
  • A menu or service offerings
  • Your mobile apps
  • and the most commonly sought after information on your site by mobile users (track this via your analytics to make the determination of what this is)

Create your mobile site for quick access to information so your user can get in and out.

#3 Quick Access and User DetailsYour site needs a quick load time, 3 seconds is almost too slow in most cases. Accomplish this with:

  • Fast Load Time = efficient coding
  • use video sparingly
  • Efficient coding and tailored display
  • no flash (you might love how it looks, but flash is not a suggested user experience for mobile)
  • Redirect mobile users to a special mobile site
  • know how your site looks on a variety of platforms like the iphone, android or blackberry systems – they don’t all display the same

#4 Brand appropriatelyCreate your mobile brand that represents your company brand, but pare it down for the size and considerations of being seen on a mobile device. Let someone know that they are in the right place with brand elements when they get to your site. Do this through:

  • Effective Color Representation
  • Logo
  • Product Images
  • URL

#5 Organic UpdatesBe prepared to modify and maintain your site as new technology becomes available. Regular updates and fresh information will maintain a strong mobile portal for your users.

  • Use timed offers and campaigns
  • shift your featured products or services
  • Update your architecture
  • Set a timed development cycle and decide to look at the site design regularly, every 6 months would be a great start

Use these suggestions to keep your mobile users happy, engaged, and confident in what your brand can provide online.

Feedback:If you have questions on these videos or any other social media topic email us at info@insights-group.com.com or you can search for answers on our website, InSights-Group.com or InSightsForDentists.com.


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